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BECU CEO Benson Porter on Credit Union Opportunity
BECU, the fourth largest credit union in the U.S. and long-time advertising partner of DNA, is fast approaching the million member mark. Last week, Benson Porter, BECU CEO since 2012, [...]
Affluent Millennials
thefinancialbrand.com article from DNA's Alan Brown – Marketers have been talking about the importance of Millennials for years as a coveted “segment” or “target audience.” But Millennials aren’t a segment. [...]
There’s a Different Kind of Lightning in Seattle
campaignlive.com article from DNA's Alan Brown - There’s very little thunder or lightning in Seattle, a weird fact considering rain falls almost daily. But even without those big flashes of [...]
Imagine the Possibilities
Watching the Macy’s Thanksgiving Day Parade is an annual tradition in our family. All of the younger kids gather in front of the TV, biding their time past anonymous high [...]
Turning Love into Money
With an improvement in the overall economy, you might think that raising money for health-related charitable and non-profit organizations would be easier. But the opposite is true. As we’ve learned [...]
What Can I Tell My Daughter About the Role of Women in Advertising?
adage.com article by DNA's Alan Brown - It was a heartening sign to see one of advertising's leading male creative directors attend a recent 3% Seattle event my agency recently [...]
How Millennials Are Changing the Way Ad Agencies Work
Boomers, Gen X, Gen Y, Gen Z – we’re all getting familiar with the challenges and nuances of marketing to new consumer segments. But, creating a business culture that embraces [...]