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Let’s Milk The Holidays!

Nov 1, 2018|

This fall we released the “Let’s Milk The Holidays!” campaign for Darigold – the 100-year-old farmer-owned dairy cooperative. This marks the first creative execution by DNA since winning the account [...]

DNA at 20

Oct 11, 2018|

20 years ago this month, we started our agency. The original name was DNA Brand Mechanics. We figured naming it after ourselves, “Gross Brown Advertising” might present some challenges. Armed [...]

Pay for the way you use your phone.

Oct 9, 2018|

DNA recently got back into the telecommunications industry by launching new work for national wireless-carrier Consumer Cellular. The agency has a wealth of industry experience, having launched Simple Mobile Wireless [...]

Twitter and Nike at the Oscars

Mar 5, 2018|

Last night’s Oscars broadcast is one of a few times during the year when large numbers of people tune into live television – creating the opportunity for brands to unveil [...]

Do you love your customers?

Feb 13, 2018|

It’s easy to substitute that question for one we ask ourselves all the time as marketers: Do your customers love you? We’ve seen that question surveyed and analyzed and benchmarked [...]

Gucci boots, delivered to your car?

Dec 18, 2017|

To help promote last-minute holiday shopping and how easy it can be, DNA worked with the team from Nordstrom to create this fun video to promote Nordstrom’s online ordering, curbside [...]

A Digital Win

May 9, 2017|

“Digital” can mean just about anything these days. Websites. Banner ads. Mobile ads. Digital Pre-Roll. Social media. Games. VR, AR, IA. LMNOP. Regardless of your definition, the rush continues to [...]

The Real Genius of Heineken

May 3, 2017|

Heineken’s new Worlds Apart/#OpenYourWorld campaign is groundbreaking in some ways. It feels so right for our divided times. It’s a completely original, non-advertising idea. It ends up being fairly emotional without [...]

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