Your Ultimate Guide to Surviving the Political Conversation this Holiday Season

It seems like every year there’s more to get a stomach ache about at the Thanksgiving table — 59% of Americans feel that talking about politics with people they disagree with is stressful and frustrating. 51% feel anxiety over the upcoming election year and 45% feel as if the rhetoric and discourse will negatively affect their well-being.

So what to say at the landmine-filled Thanksgiving table? How not to upset your GenX cousin AND your Great Aunt Cathy?

We created this handy guide that serves up the topics that are most AND least likely to be agreeable and/or polarizing for each guest. What’s safe for every age? Believe it or not, personal data privacy and protection of the national parks.

What to stay away from at all costs? Healthcare, immigration & gun control. And don’t even think of talking about politics. Be safe. Be informed and follow this guide for a harmonious dinner.

The findings come from an extensive study titled Foresight 2020, a national representative study of 2,000 Americans by Seattle agency DNA, help brands build common ground with their and avoid taking sides.

You can find out more about the study here.
Download the infographic here.