How Millennials Are Changing the Way Ad Agencies Work

Boomers, Gen X, Gen Y, Gen Z – we’re all getting familiar with the challenges and nuances of marketing to new consumer segments. But, creating a business culture that embraces and challenges different generations of employees is imperative to a successful organization. Hear what Kammie McArthur, DNA’s Creative Director has to say about How Millennials Are Changing the Way Ad Agencies Work.
Read the full article on adweek.com